I’ve spent 12+ years in the agency trenches building systems, automating workflows, managing accounts.
I was the go-to person who made things work: happier clients, smoother teams, less churn, more profit.

But here’s the thing most people don’t say out loud: the way agencies are expected to run (constant context-switching, founder firefighting, clients demanding instant responses) comes at a cost.

Too many leaders accept chaos as the price of growth. I don’t buy that.

After all these years inside agencies, I’ve learned that what looks like “growing pains” is usually just operational debt. When systems work, everything else does too: your pipeline, your profit, your peace of mind.

That’s why I stand by this: operations isn’t just admin; it’s a revenue decision. The way your business runs determines how far it can go.

Thanks to the same systems I help others build, I created my own life-first business: one that prioritizes freedom, clarity, and sustainability over burnout and chaos.

I help agency founders build on those same principles. That means being able to take a vacation without checking Slack, trusting their team to handle projects with confidence, seeing predictable profit every month, and watching new clients come in through referrals because their work speaks for itself.

Because at the end of the day, you can’t do it all. But with the right systems, you’ll never have to.